My starter pack | How I tackle all my Copywriting Projects

Graphic Design: The psychology of colors, compositions, and typography.
These subtle elements are often overlooked, but they just might be the reason a reader keeps reading.

If you already have experience with design, you know that writing and design go hand-in-hand.

You can have great copy, but you’ll likely miss the mark if you don’t know how to choose fonts or use the right composition, and vice versa. 

Creative Writing: I’m talking about the sixth sense. To be creative you need intuition – a gut feeling if you will. It’s the secret ingredient that makes copy unique and compelling.

The art of writing is storytelling. It’s the ability to craft messages that bring readers with you throughout the story.

So what is your story, and what do you feel when telling that story?

Communication Specialist: Early on in my career I realized quickly how delicate communication is. Or to be more precise – how delicate the tone in communication is. It sets the base on whether people are going to listen to you or not.

But out here on the open web, you need more than just the theory of communication and psychology.

Online content is not only for people but also for search engines. As a social worker who has a thing for reverse engineering all things about communication, I jumped right into understanding SEO and how to use it to my advantage.